Do not ask absolute questions

LESS GOOD

• What’s the best show you have ever watched?
• What’s your favourite book?
• What’s your favourite place to visit?

MORE GOOD

• What are some shows you enjoy?
• What are some of your favourite books?
• What kind of places do you like to visit?

Often when you ask these absolute questions people get hung up on finding the absolute correct answer and sit there thinking like monkeys. They enjoy a lot of books but want to find their exact favourite one to answer your question “correctly”.